The Belgian Waffle Co. scales to over 500+ outlets using Restroworks

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About The Belgian Waffle Co.

The Belgian Waffle Co. a food franchise that provides freshly baked and delicious waffles around India.

Belgian Waffle co logo
"We follow the Franchise Model and hence it is important for us to have a strong technological backbone that can manage the billing, discounts, and raw materials. Restroworks was our first POS vendor and I’m happy to say that we’ve grown together. Restroworks has really pushed innovation when it comes to this industry."
Shrey Aggarwal – Founder, The Belgian Waffle Co.
The Problem
Performance tracking issues of 500+ outlets & revenue leakages
  • The Belgian Waffle Co. was unable to do accurate performance monitoring for each of the 500+ outlets, making data-driven decisions impossible.
  • The multiple outlet enterprise also experienced revenue leakage at multiple touchpoints, raising the need for accurate sales forecasting and in-depth analysis.
  • They also experienced a large void in data to drive marketing strategies during lean hours at specific locations.
Waffle topped with strawberries
Restroworks Point of sale at Belgian waffle Co
The Solution
  • With Restroworks’ Quick Service Restaurant software, The Belgian Waffle Co. monitors the real-time performance of individual outlets and is able to take immediate actions.
  • Besides, the CRM integration helps them with deep understanding of customer preferences and highlights revenue generation opportunities. The Belgian Waffle Co. uses Restroworks’ restaurant management software integrated with Hashtag Loyalty to segment users, and launch personalized campaigns.
  • Restroworks’ stock and inventory management helps The Belgian Waffle Co. track variance in ideal and actual stock. Smart user roles and permissions enable the brand to track any misappropriations happening at an outlet level.
Restroworks Point of sale at Belgian waffle Co
The Outcome
  • Consistency in taste across all 500+ outlets – Recipe standardization and central stock circulation has ensured that changes in recipes are updated in real-time across all outlets.
  • Increased revenue through data-driven strategies – Performance tracking of 500+ stores has allowed for in depth analysis of consumption patterns, leading to personalized marketing campaigns.
  • Controlled costs by reduction in food wastage and pilferage – Smart user roles and permissions enable The Belgian Waffle Co. to remove variance in the ideal stock and actual stock, minimizing instances of wastage and pilferage.
Shrey Aggarwal
We’re here for you

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