{"id":19197,"date":"2026-01-20T07:30:00","date_gmt":"2026-01-20T07:30:00","guid":{"rendered":"https:\/\/dev.restroworks.com\/blog\/?p=19197"},"modified":"2026-02-02T10:34:56","modified_gmt":"2026-02-02T10:34:56","slug":"burger-restaurant-statistics","status":"publish","type":"post","link":"https:\/\/dev.restroworks.com\/blog\/burger-restaurant-statistics\/","title":{"rendered":"Burger Restaurant Statistics: Industry Trends, Sales Data &amp; Growth Insights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19197\" class=\"elementor elementor-19197\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-959f85a e-flex e-con-boxed e-con e-parent\" data-id=\"959f85a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c58fdf elementor-widget elementor-widget-text-editor\" data-id=\"1c58fdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Burger restaurants generate some of the highest order volumes in foodservice, driven by scale, repeat purchases, and brand concentration. In the U.S., burger-led chains dominate unit counts within quick-service dining, while a small group of brands accounts for a large share of category revenue. That concentration, combined with consistently high ordering frequency, makes the burger segment a useful benchmark for understanding demand in restaurants.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">This blog focuses on the numbers behind that performance, the key Burger restaurant statistics, including market size, brand-level sales, consumption frequency, and ordering channels.<\/span><\/p><h3><b>KEY TAKEAWAYS<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19989ad e-con-full e-flex e-con e-child\" data-id=\"19989ad\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-91cbc9b e-con-full e-flex e-con e-child\" data-id=\"91cbc9b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf30ca4 elementor-widget elementor-widget-text-editor\" data-id=\"bf30ca4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Burger restaurants represent one of the largest and most concentrated segments in foodservice.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The U.S. burger restaurant market stands at an impressive $172 million in 2024.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A small group of big brands accounts for a significant share of total burger sales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demand in the burger restaurant category is driven by frequent, repeat ordering.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quick-service formats and drive-thru channels capture most burger transactions.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3de8b94 elementor-widget elementor-widget-text-editor\" data-id=\"3de8b94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Burger Restaurant Market Size and Revenue Performance<\/b><\/h2><h3><b>A. Global and Regional Market Valuation<\/b><\/h3><p><span style=\"font-weight: 400;\">Burger restaurants represent one of the largest single menu-led categories within foodservice, particularly in the U.S., where burger-focused chains dominate <\/span><a href=\"https:\/\/www.restroworks.com\/qsr-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">quick-service restaurants<\/span><\/a><span style=\"font-weight: 400;\"> by both unit count and sales volume.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The U.S. burger restaurant industry was valued at approximately <\/span><a href=\"https:\/\/www.ibisworld.com\/united-states\/market-size\/burger-restaurants\/4306\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$172 billion<\/span><\/a><span style=\"font-weight: 400;\"> in 2024, reflecting its scale as a standalone category.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When measured as a distinct hamburger-focused foodservice segment, the global hamburger market is estimated at around <\/span><a href=\"https:\/\/www.metatechinsights.com\/industry-insights\/hamburger-market-1359\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$82.6 billion<\/span><\/a><span style=\"font-weight: 400;\"> in 2024, with projected growth at 5.6% to reach $150.4 billion by 2035.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Burgers operate within the global quick-service restaurant channel, which generates over<\/span><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/quick-service-restaurants-market\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">$1.16 trillion<\/span><\/a><span style=\"font-weight: 400;\"> annually, emphasizing the category\u2019s reach and demand among customers.<\/span><\/li><\/ul><h3><b>B. Growth Rates and Revenue<\/b><\/h3><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-19215\" src=\"https:\/\/www.restroworks.com\/blog\/wp-content\/uploads\/2026\/02\/Growth-rate.webp\" alt=\"Comfort food\" width=\"741\" height=\"486\" srcset=\"https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2026\/02\/Growth-rate.webp 741w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2026\/02\/Growth-rate-300x197.webp 300w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2026\/02\/Growth-rate-150x98.webp 150w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/p><p><span style=\"font-weight: 400;\">Revenue in burger restaurants has grown steadily, driven by pricing and consistent customer traffic.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">U.S. burger restaurants have posted low single-digit <\/span><a href=\"https:\/\/www.ibisworld.com\/united-states\/industry\/burger-restaurants\/4306\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">annual growth<\/span><\/a><span style=\"font-weight: 400;\"> (approximately 3-4%) over the recent five-year period.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post-pandemic revenue gains were supported more by menu price increases and value-tier demand than by new-store openings.<\/span><\/li><\/ul><h3><b>C. Revenue Distribution by Restaurant Format<\/b><\/h3><p><span style=\"font-weight: 400;\">Burger sales vary across restaurant formats, with most revenue coming from quick-service outlets.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quick-service burger chains generate the largest share of sales, supported by high order volume and standardized menus.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast-casual and premium burger brands make up a smaller share of locations but often report higher average unit sales, especially in dense urban areas.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Casual dining restaurants have burgers as a core menu item, though sales are spread across a wider mix of entr\u00e9es.<\/span><\/li><\/ul><h2><b>Key Burger Trends: Consumer Demand Patterns and Behavior<\/b><\/h2><p><span style=\"font-weight: 400;\">Ongoing customer demand is helping keep burgers popular across different restaurant formats. Here are the key burger trends among customers-<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>High purchase frequency:<\/strong><span style=\"font-weight: 400;\"> Many customers order burgers multiple times a month, especially from quick-service restaurants. Fast service, familiar pricing, and predictable taste make burgers an easy repeat order.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Interest in alternatives:<\/strong><span style=\"font-weight: 400;\"> Plant-based options get attention, particularly among younger diners, but classic burgers such as beef burgers remain the most common choice.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Flexible ordering behavior:<\/strong><span style=\"font-weight: 400;\"> People no longer order burgers through just one channel. Orders shift between dine-in, takeout, drive-thru, and delivery based on time, location, and convenience.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Generational differences in expectations:<\/strong><span style=\"font-weight: 400;\"> Younger customers tend to focus on speed, ease of ordering, and consistency, while older customers often prioritize familiarity and stable pricing.<\/span><\/li><\/ul><p><img decoding=\"async\" class=\"alignnone size-full wp-image-19216\" src=\"https:\/\/www.restroworks.com\/blog\/wp-content\/uploads\/2026\/02\/Consumer-trends.webp\" alt=\"Create burger demand\" width=\"741\" height=\"486\" srcset=\"https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2026\/02\/Consumer-trends.webp 741w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2026\/02\/Consumer-trends-300x197.webp 300w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2026\/02\/Consumer-trends-150x98.webp 150w\" sizes=\"(max-width: 741px) 100vw, 741px\" loading=\"lazy\" \/><\/p><p><span style=\"font-weight: 400;\">The data below shows how these preferences translate into actual ordering behavior.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversations around burgers on social media have <\/span><a href=\"https:\/\/tastewise.io\/foodtrends\/burger\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">increased 21.91%<\/span><\/a><span style=\"font-weight: 400;\"> year-over-year.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/tastewise.io\/foodtrends\/burger\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">38.75% restaurants<\/span><\/a><span style=\"font-weight: 400;\"> in the US feature burgers on their menus.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">About <\/span><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/fast-food-consumption-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">65% of people<\/span><\/a><span style=\"font-weight: 400;\"> in the U.S. and similar markets consume fast food at least once per week, showing the regularity of quick, dine-out meals that often include burgers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dataessential&#8217;s report reveals that around <\/span><a href=\"https:\/\/datassential.com\/resource\/burger-trends-2024\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">76% of people<\/span><\/a><span style=\"font-weight: 400;\"> have consumed it within the last week.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Burgers rank as one of the most popular American dishes, with <\/span><a href=\"https:\/\/today.yougov.com\/topics\/consumer\/explore\/dish\/Hamburgers\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">98% of U.S. adults<\/span><\/a><span style=\"font-weight: 400;\"> having heard of hamburgers and cheeseburgers, and 83% viewing them positively.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In YouGov\u2019s list of American dishes, hamburgers are <\/span><a href=\"https:\/\/today.yougov.com\/topics\/consumer\/explore\/dish\/Hamburgers\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">ranked third<\/span><\/a><span style=\"font-weight: 400;\"> in popularity among all listed foods.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estimates suggest Americans consume around <\/span><a href=\"https:\/\/vinepair.com\/cocktail-chatter\/how-many-burgers-americans-eat-per-year\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">50 billion burgers<\/span><\/a><span style=\"font-weight: 400;\"> per year, reflecting sheer demand volume.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to Google Trends data, people in Oregon eat <\/span><a href=\"https:\/\/www.foodrepublic.com\/1938195\/state-eats-most-burgers-us\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">roughly 78 burgers<\/span><\/a><span style=\"font-weight: 400;\"> per person annually, indicating significant regional consumption volumes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The plant-based burger restaurant market was valued at around <\/span><a href=\"https:\/\/dataintelo.com\/report\/plant-based-burger-restaurant-market\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$7.2 billion<\/span><\/a><span style=\"font-weight: 400;\"> in 2024, highlighting demand for healthier burger options.<\/span><\/li><\/ul><h2><b>Burger Restaurant Statistics: Channel and Format Insights<\/b><\/h2><p><span style=\"font-weight: 400;\">Burger ordering behavior is closely tied to format choice. Patterns across QSR reporting, consumer surveys, and chain disclosures show how burger appeal is distributed in practice-<\/span><\/p><h3><b>A. Quick Service Restaurants (QSR)<\/b><\/h3><p><img decoding=\"async\" class=\"alignnone size-full wp-image-19220\" src=\"https:\/\/www.restroworks.com\/blog\/wp-content\/uploads\/2026\/02\/Channel-insights.webp\" alt=\"Ordering channels\" width=\"741\" height=\"486\" srcset=\"https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2026\/02\/Channel-insights.webp 741w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2026\/02\/Channel-insights-300x197.webp 300w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2026\/02\/Channel-insights-150x98.webp 150w\" sizes=\"(max-width: 741px) 100vw, 741px\" loading=\"lazy\" \/><\/p><p><span style=\"font-weight: 400;\">Most burger transactions take place in quick-service formats, where burgers are designed for speed, volume, and repeat purchase. Quick service restaurants account for roughly half of the global fast-food market share, with \u201cburgers and sandwiches\u201d leading that product category at <\/span><a href=\"https:\/\/www.marketdataforecast.com\/market-reports\/fast-food-market\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">around 38.1%<\/span><\/a><span style=\"font-weight: 400;\"> share in 2024.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.restroworks.com\/restroweb-online-ordering-website\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Online ordering<\/span><\/a><span style=\"font-weight: 400;\"> dominates QSR sales overall, with drive-thru and pickup accounting for the largest share of transactions at burger-focused chains.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Burger items perform especially well in QSR because they are standardized, affordable, and easy to bundle.<\/span><\/li><\/ul><h3><b>B. Drive-Thru, Delivery, and Digital Ordering<\/b><\/h3><p><span style=\"font-weight: 400;\">In burger-focused QSRs, drive-thru and digital ordering make up the majority of orders, together contributing to more than <\/span><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/quick-service-restaurants-market\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">70% of revenue<\/span><\/a><span style=\"font-weight: 400;\"> at leading brands. Delivery plays a smaller role for burgers than for pizza, mainly due to price sensitivity and how well burgers travel.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive-thru supports the highest burger transaction volumes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delivery is used selectively, often for bundled meals rather than single items.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital ordering underpins both channels, with mobile apps and loyalty programs influencing order frequency and basket size.<\/span><\/li><\/ul><h3><b>C. Full Service Restaurants<\/b><\/h3><p><span style=\"font-weight: 400;\">In full-service restaurants, burgers are commonly ordered as entr\u00e9es, with at least <\/span><a href=\"https:\/\/datassential.com\/resource\/burger-trends-2024\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">45% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> ordering them in fine dining restaurants.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Burger orders are concentrated during lunch and casual dinner occasions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Channel choice is overwhelmingly dine-in, with limited off-premise contribution.<\/span><\/li><\/ul><h2><b>Which Burger Brands Control the Most Sales and Scale?<\/b><\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19227\" src=\"https:\/\/www.restroworks.com\/blog\/wp-content\/uploads\/2026\/02\/Top-brands.webp\" alt=\"Burger global flavors\" width=\"741\" height=\"486\" srcset=\"https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2026\/02\/Top-brands.webp 741w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2026\/02\/Top-brands-300x197.webp 300w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2026\/02\/Top-brands-150x98.webp 150w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/p><p><span style=\"font-weight: 400;\">A small number of burger-focused brands account for a large share of global burger revenue. Looking at their systemwide sales, store footprint, and per-store performance helps explain how concentrated the category has become and why scale continues to matter in the burger business.<\/span><\/p><h3><b>1. McDonald&#8217;s<\/b><\/h3><p><span style=\"font-weight: 400;\">McDonald\u2019s is the single largest player in the global burger offerings, operating at a scale no other burger-focused brand comes close to. Its performance is driven by volume, density, and international reach rather than premium pricing.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Systemwide sales (2023):<\/strong> <a href=\"https:\/\/www.foodindustry.com\/articles\/top-50-fast-food-chains-in-the-u-s\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$53.5 billion<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Total outlets:<\/strong> <a href=\"https:\/\/interbrand.com\/best-global-brands\/global\/mcdonalds\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">34,000<\/span><\/a><span style=\"font-weight: 400;\"> globally<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Global vs domestic split:<\/strong><span style=\"font-weight: 400;\"> 60% of restaurants are located outside the U.S.<\/span><\/li><\/ul><h3><b>2. Burger King<\/b><\/h3><p><span style=\"font-weight: 400;\">Burger King operates one of the widest global burger footprints, with growth largely driven by international franchising. Its scale comes from unit count rather than high per-store volumes.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Systemwide sales (2024):<\/strong> <a href=\"https:\/\/www.matthews.com\/market_insights\/burger-king-industry-report%5C\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">~$11 billion<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Total outlets:<\/strong> <a href=\"https:\/\/www.statista.com\/topics\/1460\/burger-king\/?srsltid=AfmBOoqaESTWnI2hyCcyn-U3B7Hq5DyxCaZrRyOzLkPrXwhNrdybxr2Q\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">~19,000 globally<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Average unit volume (US): <\/strong><a href=\"https:\/\/www.matthews.com\/market_insights\/burger-king-industry-report\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$1.63 million<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Global vs domestic split:<\/strong><span style=\"font-weight: 400;\"> Majority of locations outside the U.S.<\/span><\/li><\/ul><h3><b>3. Wendy\u2019s<\/b><\/h3><p><span style=\"font-weight: 400;\">Wendy\u2019s represents a more U.S.-concentrated burger model, with higher average unit volumes than many global peers. Its performance reflects strong domestic demand in a mature burger market.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Systemwide sales (2024): <\/strong><a href=\"https:\/\/www.wendys.com\/sites\/default\/files\/2025-04\/Business%20Snapshot.pdf\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$14.5 billion<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Total outlets:<\/strong> <a href=\"https:\/\/www.wendys.com\/sites\/default\/files\/2025-04\/Business%20Snapshot.pdf\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">7,200+ outlets<\/span><\/a><span style=\"font-weight: 400;\"> globally<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Average unit volume:<\/strong> <a href=\"https:\/\/www.nrn.com\/top-500-restaurants\/here-are-the-burger-chains-with-the-highest-average-unit-volumes\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">~$2.1 million<\/span><\/a><span style=\"font-weight: 400;\"> per store at the end of 2024.<\/span><\/li><\/ul><h3><b>4. Five Guys<\/b><\/h3><p><span style=\"font-weight: 400;\">Five Guys shows how fast-casual burger brands scale differently, relying on high sales per store rather than dense networks. Despite a much smaller footprint, it generates substantial revenue.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Estimated systemwide sales: <\/strong><a href=\"https:\/\/www.foodindustry.com\/articles\/top-50-fast-food-chains-in-the-u-s\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$2.27 billion<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Total outlets:<\/strong> <a href=\"https:\/\/www.spglobal.com\/ratings\/en\/regulatory\/article\/-\/view\/type\/HTML\/id\/3504656#:~:text=As%20of%20June%2030%2C%202025,vary%20and%20average%20approximately%207.4%25.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">1,900 locations<\/span><\/a><\/li><\/ul><h3><b>5. Shake Shack<\/b><\/h3><p><span style=\"font-weight: 400;\">Shake Shack operates at a much smaller scale than QSR giants but posts some of the highest per-store sales in the burger category. Its model is built around premium positioning and urban density.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Systemwide sales (2023):<\/strong><span style=\"font-weight: 400;\"> ~<\/span><a href=\"https:\/\/www.foodindustry.com\/articles\/top-50-fast-food-chains-in-the-u-s\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$1.3 billion<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Total outlets:<\/strong><span style=\"font-weight: 400;\"> 655 globally<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Average annual sales per outlet:<\/strong> <a href=\"https:\/\/www.foodindustry.com\/articles\/top-50-fast-food-chains-in-the-u-s\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$3+ million<\/span><\/a><\/li><\/ul><h2><b>Conclusion<\/b><\/h2><p><span style=\"font-weight: 400;\">Burger restaurants continue to hold a unique position in foodservice because demand is built on habit, scale, and accessibility. Burger demand concentrates around a small number of large brands, flows primarily through quick-service and drive-thru formats, and holds up because consumers return to the same items across different occasions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That combination of scale, frequency, and channel flexibility explains why burgers continue to generate dependable sales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e0fe89 elementor-widget elementor-widget-heading\" data-id=\"8e0fe89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a4526 elementor-widget elementor-widget-n-accordion\" data-id=\"75a4526\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1230\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1230\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 1. What is the 5 6 7 rule for burgers? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1230\" class=\"elementor-element elementor-element-850d4b9 e-con-full e-flex e-con e-child\" data-id=\"850d4b9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f74ff24 elementor-widget elementor-widget-text-editor\" data-id=\"f74ff24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The 5-6-7 rule is a cooking guideline: grill burgers for about 5 minutes on one side, 6 minutes on the other, and rest for 7 minutes, helping achieve even doneness and better moisture retention.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1231\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1231\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 2. Are burger restaurants profitable? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1231\" class=\"elementor-element elementor-element-e1c20a6 e-con-full e-flex e-con e-child\" data-id=\"e1c20a6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0744b87 elementor-widget elementor-widget-text-editor\" data-id=\"0744b87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Burger restaurants can be profitable due to high demand, repeat consumption, and simple menus. Profitability depends on format, pricing strategy, food costs, labor efficiency, and volume, with quick-service burger concepts typically operating on thinner but more reliable margins.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1232\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1232\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 3. What percentage of people eat burgers? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1232\" class=\"elementor-element elementor-element-5864960 e-con-full e-flex e-con e-child\" data-id=\"5864960\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e54c55 elementor-widget elementor-widget-text-editor\" data-id=\"2e54c55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">About 84% of U.S. adults like burgers, with 55% consuming them at least once a week, placing burgers among the most widely eaten foods in the U.S.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1233\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1233\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 4. Which restaurant sells the most hamburgers? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1233\" class=\"elementor-element elementor-element-fc51001 e-flex e-con-boxed e-con e-child\" data-id=\"fc51001\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-596d2fa elementor-widget elementor-widget-text-editor\" data-id=\"596d2fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">McDonald&#8217;s sells the most hamburgers globally, driven by its massive store footprint, high transaction volumes, and international presence. It consistently leads burger-focused chains in systemwide sales and unit count.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1234\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1234\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 5. How many restaurants sell hamburgers? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1234\" class=\"elementor-element elementor-element-f3ff5ac e-flex e-con-boxed e-con e-child\" data-id=\"f3ff5ac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0ea43 elementor-widget elementor-widget-text-editor\" data-id=\"8d0ea43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the U.S., 85,000+ restaurants sell hamburgers, including quick-service chains, fast-casual concepts, diners, and full-service restaurants. Burgers appear on a majority of U.S. restaurant menus, far beyond burger-only brands.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Burger restaurants generate some of the highest order volumes in foodservice, driven by scale, repeat purchases, and brand concentration. In the U.S., burger-led chains dominate unit counts within quick-service dining, while a small group of brands accounts for a large share of category revenue. That concentration, combined with consistently high ordering frequency, makes the burger [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":19210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[46],"tags":[],"class_list":["post-19197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"_links":{"self":[{"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/posts\/19197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/comments?post=19197"}],"version-history":[{"count":19,"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/posts\/19197\/revisions"}],"predecessor-version":[{"id":19233,"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/posts\/19197\/revisions\/19233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/media\/19210"}],"wp:attachment":[{"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/media?parent=19197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/categories?post=19197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/tags?post=19197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}