{"id":17918,"date":"2025-11-11T07:30:00","date_gmt":"2025-11-11T07:30:00","guid":{"rendered":"https:\/\/www.restroworks.com\/blog\/?p=17918"},"modified":"2025-12-08T05:20:29","modified_gmt":"2025-12-08T05:20:29","slug":"restaurant-marketing-statistics","status":"publish","type":"post","link":"https:\/\/dev.restroworks.com\/blog\/restaurant-marketing-statistics\/","title":{"rendered":"Restaurant Marketing Statistics: Industry Trends, Consumer Behavior &amp; Campaign Insights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17918\" class=\"elementor elementor-17918\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1278946 e-flex e-con-boxed e-con e-parent\" data-id=\"1278946\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b35714 elementor-widget elementor-widget-text-editor\" data-id=\"2b35714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketing now sits much closer to day-to-day restaurant operations than it did even a few years ago. The channels where diners search, compare, and decide have expanded, and every one of those touchpoints leaves a measurable signal.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The most interesting change is how quickly consumers move from discovery to action. An enticing food post on Instagram, an irresistible discount offer, or a high-visibility search result can encourage online ordering, a reservation, or a dine-in visit within minutes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For restaurant owners and operators, that shift and immediacy have turned marketing into a data function, one defined by clear numbers rather than broad assumptions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And this is where restaurant marketing statistics become useful, too. They reveal how diners behave across search, social, email, reviews, and loyalty programs, and more importantly, where restaurants gain or lose revenue.<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s dive into the most important restaurant marketing statistics 2025 to help you understand how to track demand, optimize spend, and stay visible in moments that matter.<\/span><\/p><h3><b>KEY TAKEAWAYS<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4733ff5 e-con-full e-flex e-con e-child\" data-id=\"4733ff5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-af2d118 e-con-full e-flex e-con e-child\" data-id=\"af2d118\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c06bb88 elementor-widget elementor-widget-text-editor\" data-id=\"c06bb88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Restaurant marketing in 2025 relies on data-driven decisions as consumer discovery shifts to search, maps, and social.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rising costs push operators toward efficient digital marketing and stronger retention.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online ordering and delivery now influence acquisition, menu mix, and revenue.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email, SMS, and loyalty drive high customer engagement and repeat visits.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing budgets are increasingly prioritizing digital channels and measurable ROI.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7308d9 elementor-widget elementor-widget-text-editor\" data-id=\"a7308d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>The State of Restaurant Marketing in 2025<\/b><\/h2><p><span style=\"font-weight: 400;\">A changing operating environment means marketing can\u2019t rely on broad tactics anymore. Operators are making decisions based on tighter margins, shifting consumer demand, and sharper competition \u2014 and the numbers explain exactly why.<\/span><\/p><h3><b>A. Market Performance Indicators\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Even with steady restaurant sales growth, demand patterns are less predictable than they were a few years ago. That volatility is forcing restaurants to rethink how they attract, retain, and convert guests.<\/span><\/p><p><span style=\"font-weight: 400;\">Key performance signals influencing marketing direction:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry sales are rising, giving restaurant operators room to invest in smarter visibility. For perspective, eating-and-drinking-place sales grew <\/span><a href=\"https:\/\/restaurant.org\/research-and-media\/research\/restaurant-economic-insights\/economic-indicators\/total-restaurant-industry-sales\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">2.9% year-over-year<\/span><\/a><span style=\"font-weight: 400;\"> (inflation-adjusted) as of September 2025.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In October 2025, <\/span><a href=\"https:\/\/restaurant.org\/research-and-media\/research\/restaurant-economic-insights\/economic-indicators\/same-store-sales-and-customer-traffic\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">48% of operators<\/span><\/a><span style=\"font-weight: 400;\"> reported higher same-store sales, but nearly the same proportion (48%) saw lower customer traffic. This means there are fewer visits but larger checks.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">August 2025 data shows industry-wide same-store <\/span><a href=\"https:\/\/blackboxintelligence.com\/blog\/restaurant-industry-in-review-trends-from-august-2025\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">sales up 2.3%<\/span><\/a><span style=\"font-weight: 400;\">, but traffic dipping 0.2%, with casual dining outperforming other categories.<\/span><\/li><\/ul><h3><b>B. Operational Pressures<\/b><\/h3><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-17924\" src=\"https:\/\/www.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Operational-pressures.webp\" alt=\"Restaurant management pressures\" width=\"741\" height=\"486\" srcset=\"https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Operational-pressures.webp 741w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Operational-pressures-300x197.webp 300w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Operational-pressures-150x98.webp 150w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/p><p><span style=\"font-weight: 400;\">When the business is under pressure, marketing has to work harder: it needs to bring in the right customers, increase check averages, reduce food waste, and support margins without adding workload to already stretched teams.<\/span><\/p><p><span style=\"font-weight: 400;\">Below are the five operational pressures shaping why restaurants are turning toward more efficient, automated, and ROI-driven marketing-<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Labor is more expensive:<\/strong><span style=\"font-weight: 400;\"> In 2025, <\/span><a href=\"https:\/\/www.restaurant365.com\/in-the-news\/restaurant365s-midyear-state-of-the-restaurant-industry-reveals-increased-focus-on-food-amp-labor-cost-controls\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">89% of operators<\/span><\/a><span style=\"font-weight: 400;\"> reported rising labor costs, with the majority seeing a 1-5% increase and 15% facing spikes as high as 6-14%. Rising wages limit the capacity for teams to manage manual marketing tasks, pushing operators toward tools that automate guest outreach, reviews, promotions, and campaigns.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Food cost is volatile:<\/strong><span style=\"font-weight: 400;\"> With <\/span><a href=\"https:\/\/www.restaurant365.com\/in-the-news\/restaurant365s-midyear-state-of-the-restaurant-industry-reveals-increased-focus-on-food-amp-labor-cost-controls\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">91% of operators<\/span><\/a><span style=\"font-weight: 400;\"> reporting higher food costs in 2025, many raised menu prices (56%) or tightened inventory and waste controls (18%). In this environment, marketing plays a direct operational role \u2014 promoting higher-margin items, managing demand patterns to reduce waste, and directing customers toward profitable menu sections.<\/span><\/li><\/ul><ul><li aria-level=\"1\"><strong>Waste is becoming a cost crisis:<\/strong><span style=\"font-weight: 400;\"> Higher ingredient costs mean that overproduction directly impacts profitability. So, without volume predictability, operators risk excess prep and spoilage, making targeted promotions, controlled offer timing, and smarter demand shaping essential.<\/span><\/li><\/ul><h3><b>C. Competitive Intensity and Market Saturation<\/b><\/h3><p><span style=\"font-weight: 400;\">The market is crowded, and diners have more options than ever. That increases the cost of attention and the need for clear, differentiated marketing. Here\u2019s what the competition looks like in the restaurant industry-<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/fortune.com\/2024\/05\/02\/why-owner-cofounder-and-ceo-adam-guild-is-serving-up-software-especially-for-mom-and-pop-restaurants\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">total number<\/span><\/a><span style=\"font-weight: 400;\"> of U.S. restaurants (all segments) rose to over 749,000 in 2024, up from 736,000 the year before.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to a recent industry-wide census, about <\/span><a href=\"https:\/\/restaurant.org\/research-and-media\/research\/industry-statistics\/national-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">9 in 10 restaurants<\/span><\/a><span style=\"font-weight: 400;\"> employ fewer than 50 people, and around 70% of restaurants are single-unit operations.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Among segments, quick-service restaurants are seeing consistent expansion. In 2025-2033, the QSR market is projected to grow at a <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250516140853\/en\/United-States-Fast-Food-and-Quick-Services-Restaurants-QSR-Market-Report-2025-2033-Increasing-Competition-and-Market-Saturation-Expansion-of-Healthier-Menu-Options-Growing-Demand-for-Convenience---ResearchAndMarkets.com\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">3.74% CAGR<\/span><\/a><span style=\"font-weight: 400;\"> from a 2024 base of roughly $248.8 billion.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.elluminatiinc.com\/restaurant-digital-marketing-strategies\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">90% of guests<\/span><\/a><span style=\"font-weight: 400;\"> research a restaurant online before visiting, which means the competition is largely digital-first.<\/span><\/li><\/ul><h2><b>Restaurant Marketing Statistics 2025: Marketing Budget and Spend Benchmarks<\/b><\/h2><p><img decoding=\"async\" class=\"alignnone size-full wp-image-17928\" src=\"https:\/\/www.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Marketing-budget.webp\" alt=\"Marketing budget\" width=\"741\" height=\"486\" srcset=\"https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Marketing-budget.webp 741w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Marketing-budget-300x197.webp 300w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Marketing-budget-150x98.webp 150w\" sizes=\"(max-width: 741px) 100vw, 741px\" loading=\"lazy\" \/><\/p><p><span style=\"font-weight: 400;\">Marketing spend has become a more strategic line item in the restaurant business, driven by higher operating costs, tighter competition, and the shift toward digital customer journeys. While budgets vary by segment, here\u2019s a look at where operators are majorly spending-<\/span><\/p><h3><b>A. How Much are Restaurants Spending on Marketing?<\/b><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most established restaurants allocate roughly <\/span><a href=\"https:\/\/www.restaurantgrowth.com\/blog\/average-marketing-budget-for-restaurant\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">3-6% of total revenue<\/span><\/a><span style=\"font-weight: 400;\"> to marketing efforts.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For newer or growth-stage restaurants, marketing spend is higher, with many operators budgeting <\/span><a href=\"https:\/\/backofhouse.io\/resources\/whats-an-average-restaurant-marketing-budget\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">5-10%<\/span><\/a><span style=\"font-weight: 400;\"> of projected revenue for marketing until they build customer awareness.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s more, in highly aggressive growth or launch phases, restaurants may temporarily allocate up to <\/span><a href=\"https:\/\/reelo.io\/blog\/the-ultimate-guide-to-restaurant-marketing-budgets-in-2025\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">10-15%<\/span><\/a><span style=\"font-weight: 400;\"> of revenue to marketing, recognizing the need for greater visibility early on.<\/span><\/li><\/ul><h3><b>B. Share of Marketing Budget Directed to Digital Channels<\/b><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Within the marketing budget, a majority is increasingly funneled into digital marketing, with many restaurants now allocating <\/span><a href=\"https:\/\/www.mobal.io\/blog-posts\/how-much-should-restaurants-spend-on-marketing\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">60-80% of their marketing spend<\/span><\/a><span style=\"font-weight: 400;\"> to digital channels (online ads, social media, email\/SMS, SEO, digital loyalty programs, etc.).\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As diners rely more on online discovery, ordering, and engagement, digital marketing delivers better targeting, measurability, and cost-efficiency versus traditional media or offline promotions.<\/span><\/li><\/ul><h3><b>C. Influence of Operational Costs on Marketing Spend Decisions<\/b><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rising costs and margin pressures, from food costs to labor and overhead, are now influencing marketing budgets. As a result, many are reallocating resources toward marketing technologies that automate outreach, reduce manual workflows, and support customer retention.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As labor gets more expensive, restaurants are leaning on marketing systems that generate demand without requiring larger frontline teams.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For newer or expanding restaurants in high-cost markets, allocating a higher percentage of revenue to marketing (5-10% or more) allows them to offset elevated fixed costs and create quicker brand traction.<\/span><\/li><\/ul><h2><b>How Diners Discover Restaurants Online?<\/b><\/h2><p><img decoding=\"async\" class=\"alignnone size-full wp-image-17929\" src=\"https:\/\/www.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Restaurant-discovery.webp\" alt=\"Restaurant discovery\" width=\"741\" height=\"486\" srcset=\"https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Restaurant-discovery.webp 741w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Restaurant-discovery-300x197.webp 300w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Restaurant-discovery-150x98.webp 150w\" sizes=\"(max-width: 741px) 100vw, 741px\" loading=\"lazy\" \/><\/p><p><span style=\"font-weight: 400;\">Because online search broadly influences dining decisions, restaurants now operate in a world where almost <\/span><a href=\"https:\/\/wiserreview.com\/blog\/local-seo-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">98% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> turn to the internet to find local businesses, including places to eat.<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s how diners are looking for restaurants online-<\/span><\/p><h3><b>1. Search Engines Remain the First Stop for Most Diners<\/b><\/h3><p><span style=\"font-weight: 400;\">For most people, the restaurant search still begins with Google. Recent consumer research shows that <\/span><a href=\"https:\/\/www.pymnts.com\/consumer-insights\/2023\/62-of-consumers-discover-restaurants-on-google\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">62% of diners<\/span><\/a><span style=\"font-weight: 400;\"> use Google to discover restaurants, making it the single strongest digital gateway to the industry.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When a majority of diners rely on search visibility before making a choice, SERP ranking, structured information, and up-to-date details are essential for customer experience, even before a guest steps through the door.<\/span><\/p><h3><b>2. \u201cNear Me\u201d Searches and Map Results<\/b><\/h3><p><span style=\"font-weight: 400;\">Proximity-led behavior is even stronger on mobile. When diners are deciding where to eat next, they often search by distance, not by brand, which is why map results and location accuracy significantly influence where people land.\u00a0<\/span><\/p><p><a href=\"https:\/\/wiserreview.com\/blog\/local-seo-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">76% of mobile<\/span><\/a><span style=\"font-weight: 400;\"> \u201cnear me\u201d searches lead to an in-person visit within 24 hours, underscoring how quickly intent converts into action. For restaurants, the listing photo, menu preview, rating, and even the accuracy of hours determine whether that high-intent search turns into a booking, a walk-in, or a lost opportunity.<\/span><\/p><h3><b>3. Restaurant Websites<\/b><\/h3><p><span style=\"font-weight: 400;\">Even after finding a restaurant through search or maps, diners continue their evaluation on owned channels. One survey found that <\/span><a href=\"https:\/\/www.restaurantdive.com\/news\/77-of-diners-visit-restaurant-websites-before-going-survey-finds\/562008\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">77% of diners<\/span><\/a><span style=\"font-weight: 400;\"> visit a restaurant\u2019s website before they decide to dine or order, with menu clarity and visual appeal being the top reasons.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Plus, <\/span><a href=\"https:\/\/www.restaurantdive.com\/news\/77-of-diners-visit-restaurant-websites-before-going-survey-finds\/562008\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">69% use<\/span><\/a><span style=\"font-weight: 400;\"> website information to decide whether to dine in, while 43% use it to confirm takeout or delivery decisions. What this also means is that if a website feels outdated, unclear, or incomplete, about a third of diners rethink their plans.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This makes your website interaction, from menu transparency, photos, pricing, and UX, a core part of marketing and discovery.<\/span><\/p><h3><b>4. Online Reservations<\/b><\/h3><p><span style=\"font-weight: 400;\">Convenience-led behaviors have turned online <\/span><a href=\"https:\/\/www.restroworks.com\/restaurant-queue-management-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">table reservations<\/span><\/a><span style=\"font-weight: 400;\"> into a major part of discovery. Diners no longer just search for a place; they want to confirm availability at the same time. In 2025, <\/span><a href=\"https:\/\/tableo.com\/food-beverage-trends\/restaurant-reservation-statistics-2025-trends\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">66% of diners<\/span><\/a><span style=\"font-weight: 400;\"> made same-day reservations online, and restaurants reported a 21% increase in digital bookings year-over-year.<\/span><\/p><h3><b>5. Social Media and Online Reviews<\/b><\/h3><p><span style=\"font-weight: 400;\">Social platforms now act as a visual menu and a reputation check rolled into one. <\/span><a href=\"https:\/\/cropink.com\/restaurant-social-media-statistics\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">72% of diners<\/span><\/a><span style=\"font-weight: 400;\"> turn to social media to research restaurants, and 68% check a restaurant\u2019s social profiles before visiting.<\/span><\/p><p><span style=\"font-weight: 400;\">Reviews also play an equally important role, with <\/span><a href=\"https:\/\/guestmetrix.com\/resources\/blog\/prevent-bad-restaurant-reviews\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">46% of diners<\/span><\/a><span style=\"font-weight: 400;\"> checking Google Reviews first, often treating ratings as a proxy for credibility. Clearly, in the discovery process, social proof is now as influential as location or price.<\/span><\/p><h3><b>EXPERT OPINION<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bc4d4c e-con-full e-flex e-con e-child\" data-id=\"6bc4d4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e686227 e-con-full e-flex e-con e-child\" data-id=\"e686227\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1ec8b elementor-widget elementor-widget-text-editor\" data-id=\"0f1ec8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Kris Carpenter, marketing manager of The Firehouse Restaurant in Sacramento, Calif, says, \u201cI\u2019d say it\u2019s pretty much about finding the <\/span><a href=\"https:\/\/www.restaurant-hospitality.com\/restaurant-operations\/how-independent-restaurant-operators-can-improve-their-marketing\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">right spends<\/span><\/a><span style=\"font-weight: 400;\"> on the right digital platforms and auditing every quarter using data and analytics.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">\u201c[Run] promos for long enough to get people\u2019s attention. A lot of folks in the local restaurant community try something for a week, and if it doesn\u2019t work, they scrap it. You usually need to run a promo for a long time (possibly even years) for it to really start working.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2217a5c elementor-widget elementor-widget-text-editor\" data-id=\"2217a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>What is Social Media\u2019s Impact on Consumer Behavior?<\/b><\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17933\" src=\"https:\/\/www.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Social-media.webp\" alt=\"Social media marketing strategies\" width=\"741\" height=\"486\" srcset=\"https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Social-media.webp 741w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Social-media-300x197.webp 300w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Social-media-150x98.webp 150w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/p><p><span style=\"font-weight: 400;\">Social media has now become a central gateway for diners searching, selecting, and sharing restaurant experiences for diners. In 2025, a strong presence on social platforms often determines whether someone writes down your address, and if they will even consider walking through the door.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For diners between the ages of 18-35, Instagram is the <\/span><a href=\"https:\/\/marketingltb.com\/blog\/statistics\/restaurant-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">leading<\/span><\/a><span style=\"font-weight: 400;\"> social media platform for food and restaurant discovery.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/marketingltb.com\/blog\/statistics\/restaurant-marketing-statistics\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">29% of customers<\/span><\/a><span style=\"font-weight: 400;\"> chose to dine at a restaurant solely because it looked visually appealing on TikTok.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.nrn.com\/marketing-branding\/73-of-millennials-and-gen-z-let-social-media-guide-their-restaurant-choices\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Seventy-three percent<\/span><\/a><span style=\"font-weight: 400;\"> of Millennials and Gen-Z respondents report that social media guides their restaurant choices.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Restaurants that treat social strategically reported an average <\/span><a href=\"https:\/\/www.deloittedigital.com\/us\/en\/insights\/perspective\/social-media-strategies-restaurants.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">9.9% increase<\/span><\/a><span style=\"font-weight: 400;\"> in business-to-consumer revenue attributed directly to social media activity.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey-2024\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">88% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> say they are more likely to use a business that replies to all of its reviews.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nearly <\/span><a href=\"https:\/\/www.nrn.com\/marketing-branding\/73-of-millennials-and-gen-z-let-social-media-guide-their-restaurant-choices\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">44% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> turn to social media for restaurant recommendations, while more than 38% rely on social review sites.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">When it comes to using social media as a marketing tool, the key is to focus on what works best with your target audience. Some major <\/span><a href=\"https:\/\/marketingltb.com\/blog\/statistics\/restaurant-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">insights<\/span><\/a><span style=\"font-weight: 400;\"> are-<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Restaurants posting short-form videos regularly see a 2-3 times faster audience growth.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Posting daily stories increases engagement by 27%.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pictures featuring people perform 44% better than food posts.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UGC content can capture 4x higher conversions for your restaurant than branded content.<\/span><\/li><\/ul><h2><b>What are the Online Ordering, Delivery, and Digital Consumption Trends?<\/b><\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17937\" src=\"https:\/\/www.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Online-ordering.webp\" alt=\"Online ordering\" width=\"741\" height=\"486\" srcset=\"https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Online-ordering.webp 741w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Online-ordering-300x197.webp 300w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Online-ordering-150x98.webp 150w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/p><p><span style=\"font-weight: 400;\">In 2025, online ordering and delivery have emerged as critical levers for restaurants. Not only do they work well for customer acquisition and revenue growth, but they also improve operational efficiency, render <\/span><a href=\"https:\/\/www.restroworks.com\/restaurant-inventory-management-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">inventory management<\/span><\/a><span style=\"font-weight: 400;\"> more predictable, and meet consumers\u2019 expectations for convenience and speed.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The global food-delivery market is projected to grow from about <\/span><a href=\"https:\/\/www.restolabs.com\/blog\/restaurant-online-ordering-statistics\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$0.68 trillion<\/span><\/a><span style=\"font-weight: 400;\"> in 2024 to $1.37 trillion by 2029.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2025 market forecasts, overall online food-delivery revenue is expected to reach roughly <\/span><a href=\"https:\/\/www.deliverect.com\/en\/blog\/trending\/top-statistics-on-food-delivery-to-know-in-2025\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">$1.40 trillion<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to a 2024 consumer survey for the U.S. market, <\/span><a href=\"https:\/\/merchants.doordash.com\/en-us\/restaurant-online-ordering-trends\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">70% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> placed a delivery order in the past month; the same share (70%) reported ordering pickup in the past month as well.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For many diners, ordering decisions are quick, with <\/span><a href=\"https:\/\/merchants.doordash.com\/en-us\/blog\/food-delivery-statistics\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">49% of U.S. consumers<\/span><\/a><span style=\"font-weight: 400;\"> deciding what to order within 5-10 minutes of opening the delivery app.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ordering food online is now a part of well-being for many, with as much as <\/span><a href=\"https:\/\/merchants.doordash.com\/en-us\/blog\/food-delivery-statistics?\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">78% of Americans<\/span><\/a><span style=\"font-weight: 400;\"> considering food ordering as self-care.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Despite the extra costs attached to online food delivery, <\/span><a href=\"https:\/\/www.restolabs.com\/blog\/restaurant-online-ordering-statistics\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">63% consumers<\/span><\/a><span style=\"font-weight: 400;\"> choose to order online because of the convenience and speed it offers.<\/span><\/li><\/ul><p><strong>What does this mean for restaurant owners and marketers?<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online ordering and delivery are now core components of the customer acquisition strategy, since many customers now expect ordering convenience, skipping dine-in entirely. Restaurants without a robust digital-ordering and marketing setup increasingly risk losing a share of \u201cat-home dining\u201d demand.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital ordering also supports more predictable demand: knowing order volumes, popular items, and repeat-order behavior helps inform menu design, pricing, and supply decisions.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumer expectations around speed, user experience (app\/website reliability), and transparency mean that restaurants need to invest more in technology, customer data management, and robust quality control.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For marketing, <\/span><a href=\"https:\/\/www.restroworks.com\/restroapp-food-delivery-app\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">food delivery<\/span><\/a><span style=\"font-weight: 400;\"> and online ordering offer an additional channel to reach consumers. Digital ordering can be paired with promotions, offers, cross-sell or upsell strategies (e.g., pairing high-margin items, \u201cmeal-kits\u201d, or add-ons) to help boost average order value.<\/span><\/li><\/ul><h2><b>Email, SMS, and Loyalty Program Marketing Performance<\/b><\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17938\" src=\"https:\/\/www.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Email-marketing.webp\" alt=\"Email marketing performance\" width=\"741\" height=\"486\" srcset=\"https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Email-marketing.webp 741w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Email-marketing-300x197.webp 300w, https:\/\/dev.restroworks.com\/blog\/wp-content\/uploads\/2025\/12\/Email-marketing-150x98.webp 150w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/p><p><span style=\"font-weight: 400;\">Email, SMS, and loyalty programs have become the most reliable ways for restaurants to stay connected with diners, bring them back more often, and drive predictable revenue. These channels perform well because they reach customers directly, avoid third-party costs, and work with first-party customer data that restaurants fully control.<\/span><\/p><h3><b>A. Email and SMS Marketing<\/b><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For restaurants in 2025, the average email open rate is ~ <\/span><a href=\"https:\/\/www.olo.com\/blog\/restaurant-email-marketing-strategies\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">43.6%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Typical click-through rate (CTR) for restaurant emails sits around <\/span><a href=\"https:\/\/www.olo.com\/blog\/restaurant-email-marketing-strategies\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">1.13%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In fact, email is highly profitable for restaurants. On average, every dollar spent on email marketing returns <\/span><a href=\"https:\/\/www.restolabs.com\/blog\/restaurant-marketing-guide-key-elements-organize-effective-email-marketing\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">about $44<\/span><\/a><span style=\"font-weight: 400;\"> in revenue.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SMS campaigns show very high visibility: SMS open rates are often reported above <\/span><a href=\"https:\/\/www.sender.net\/blog\/sms-open-rates\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">95-98%<\/span><\/a><span style=\"font-weight: 400;\">, significantly higher than email.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SMS also drives fast responses, as about 90% customers open text messages within <\/span><a href=\"https:\/\/www.sender.net\/blog\/sms-open-rates\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">three minutes<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><h3><b>Loyalty and Retention Metrics<\/b><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Among diners, over <\/span><a href=\"https:\/\/www.digitalsilk.com\/digital-trends\/customer-loyalty-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">57% of restaurants<\/span><\/a><span style=\"font-weight: 400;\"> report using a customer loyalty or rewards program.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Patrons enrolled in loyalty programs are <\/span><a href=\"https:\/\/www.klaviyo.com\/blog\/restaurant-marketing-trends\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">38% more likely<\/span><\/a><span style=\"font-weight: 400;\"> than others to plan higher spending over the next six months.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Loyalty program members are also <\/span><a href=\"https:\/\/www.klaviyo.com\/blog\/restaurant-marketing-trends\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">more likely<\/span><\/a><span style=\"font-weight: 400;\"> to dine frequently, increasing repeat visits and thereby raising customer lifetime value.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Restaurants with strong repeat-customer bases often see <\/span><a href=\"https:\/\/cloudkitchens.com\/blog\/how-to-increase-customer-retention\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">60-70%<\/span><\/a><span style=\"font-weight: 400;\"> retention as a healthy benchmark.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Email, SMS, and loyalty work best when they reinforce each other. Email can drive consideration, SMS triggers quick action, and loyalty programs turn occasional guests into repeat customers. This is where restaurants can use first-party customer data to personalize these touchpoints for stronger retention, higher visit frequency, and better revenue outcomes.<\/span><\/p><h2><b>Conclusion<\/b><\/h2><p><span style=\"font-weight: 400;\">Restaurant marketing in 2025 comes down to one priority: meeting diners where they already spend their time. Whether it\u2019s search, social, online ordering, or loyalty touchpoints, the restaurants that grow are the ones that stay visible, consistent, and data-driven every day.<\/span><\/p><p><span style=\"font-weight: 400;\">If operators use these insights to guide their decisions instead of relying on intuition alone, marketing becomes less of a cost and more of a predictable revenue engine.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97c7cf1 elementor-widget elementor-widget-heading\" data-id=\"97c7cf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a581ef6 elementor-widget elementor-widget-n-accordion\" data-id=\"a581ef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1730\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1730\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 1. What are the 4 P's of a restaurant? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1730\" class=\"elementor-element elementor-element-7868ca9 e-con-full e-flex e-con e-child\" data-id=\"7868ca9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a588b2 elementor-widget elementor-widget-text-editor\" data-id=\"8a588b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The four Ps are Product, Price, Place, and Promotion, which help restaurants define what they offer, how they price it, where they operate, and how they market. Together, they guide menu planning, positioning, location strategy, and campaigns that attract and retain existing customers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1731\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1731\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 2. How much does the average restaurant spend on marketing? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1731\" class=\"elementor-element elementor-element-672e8d7 e-con-full e-flex e-con e-child\" data-id=\"672e8d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e92505 elementor-widget elementor-widget-text-editor\" data-id=\"7e92505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Most restaurants allocate 3-6% of revenue to marketing, while newer or high-growth concepts often invest 5-10% to build visibility. Digital channels now capture the majority of this spend as operators shift budgets toward measurable, ROI-driven customer acquisition and retention.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1732\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1732\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 3. Is the restaurant market growing? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1732\" class=\"elementor-element elementor-element-41c4bab e-con-full e-flex e-con e-child\" data-id=\"41c4bab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d725d8 elementor-widget elementor-widget-text-editor\" data-id=\"6d725d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Yes. In the U.S., restaurant industry sales continue to rise, supported by steady same-store sales growth and strong off-premise demand. Despite traffic fluctuations, overall spending across restaurant segments remains on an upward trajectory, reflecting stable consumer interest and increased digital ordering.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1733\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1733\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 4. How many restaurants fail in 5 years? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zM124 296c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h264c6.6 0 12 5.4 12 12v56c0 6.6-5.4 12-12 12H124z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm144 276c0 6.6-5.4 12-12 12h-92v92c0 6.6-5.4 12-12 12h-56c-6.6 0-12-5.4-12-12v-92h-92c-6.6 0-12-5.4-12-12v-56c0-6.6 5.4-12 12-12h92v-92c0-6.6 5.4-12 12-12h56c6.6 0 12 5.4 12 12v92h92c6.6 0 12 5.4 12 12v56z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1733\" class=\"elementor-element elementor-element-c7cfce5 e-flex e-con-boxed e-con e-child\" data-id=\"c7cfce5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab2baa0 elementor-widget elementor-widget-text-editor\" data-id=\"ab2baa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Industry research indicates that roughly 50% of restaurants do not make it to their fifth year. Performance varies by segment, location, and operational discipline, but high labor costs, rising food costs, and competitive saturation all contribute to long-term closure rates.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing now sits much closer to day-to-day restaurant operations than it did even a few years ago. The channels where diners search, compare, and decide have expanded, and every one of those touchpoints leaves a measurable signal.\u00a0 The most interesting change is how quickly consumers move from discovery to action. An enticing food post on [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":17919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[46],"tags":[],"class_list":["post-17918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"_links":{"self":[{"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/posts\/17918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/comments?post=17918"}],"version-history":[{"count":0,"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/posts\/17918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/media\/17919"}],"wp:attachment":[{"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/media?parent=17918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/categories?post=17918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.restroworks.com\/blog\/wp-json\/wp\/v2\/tags?post=17918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}