{"id":1459,"date":"2024-05-31T07:29:38","date_gmt":"2024-05-31T07:29:38","guid":{"rendered":"https:\/\/www.restroworks.com\/blog\/?p=1459"},"modified":"2025-02-13T06:28:20","modified_gmt":"2025-02-13T06:28:20","slug":"influencer-marketing-for-restaurants","status":"publish","type":"post","link":"https:\/\/dev.restroworks.com\/blog\/influencer-marketing-for-restaurants\/","title":{"rendered":"Influencer marketing for restaurants: How to see success with your campaigns\u00a0"},"content":{"rendered":"\t\t
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Influencer marketing is the new favorite digital marketing strategy for restaurants to quickly reach and influence a target audience, which might be difficult and cost more through PPC and SEO. Moreover, <\/span>69%<\/u><\/span><\/a> of consumers (including those in the restaurant industry) trust recommendations from influencers rather than brands. That explains why restaurant influencer marketing is so much on the rise. However, seeing success with your restaurant influencer marketing campaigns could be highly challenging unless you know the dos and don’ts. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Building a strong social media presence and collaborating with local influencers who resonate with your brand can amplify your reach. Effectively utilizing various social media channels ensures your influencer marketing campaign engages with the right audience and drives meaningful results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Let\u2019s understand what it takes to succeed with influencer marketing for restaurants<\/strong>.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is influencer marketing for restaurants? <\/span><\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Influencer marketing for restaurants<\/em> utilizes the power of social media food influencers to reach new potential customers. These food influencers aren’t limited to celebrities\u2014they can be food bloggers, reviewers, or even local personalities with a strong online following. They use their audience’s trust and engagement to promote your restaurant’s food, atmosphere, and unique selling points.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Influencer posts can significantly amplify your restaurant marketing efforts, leveraging word of mouth marketing to enhance credibility and attract more patrons. By collaborating with the right social media influencer, restaurants can effectively showcase their offerings and connect with a broader audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Under a paid collaboration contract, influencer marketers create high-quality content to recommend your restaurant to their audience. Restaurants leverage the trust of influencers to build trust and aim for conversions through increased online orders or footfalls to their restaurant.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Benefits of influencer marketing for restaurants <\/span><\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Let\u2019s understand how partnering with influencers can unlock a myriad of benefits. Some of the valuable benefits are mentioned below.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Increased brand awareness<\/span><\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Establishing a good brand value takes years of hustle. Because the competition is tough and customers have numerous options. Moreover, people trust established restaurant brands, making it hard for new restaurants to draw the spotlight. However, successful food influencers already have a targeted audience that trusts their recommendations. Marketing your restaurant\u2019s best USPs in front of new potential customers can spark excitement and encourage people to try your offerings. When you capitalize on such opportunities by delivering positive customer experiences, your brand value elevates to a new height.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Greater engagement <\/span><\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As per a <\/span>recent study<\/u><\/span><\/a>, the average engagement rate for food and beverages on Instagram is 1.35%, and on Facebook, it is 1.93%, way higher than that for technology, travel, hospitality, and leisure. On top of it, today\u2019s <\/span>Gen Zers trust influencers more than celebrities<\/u><\/span><\/a>. Because influencers invest time in producing quality content, they blandly promote your restaurant and give sufficient authentic reasons to back their claims. Otherwise, they might lose their followers’ trust for bad recommendations. You can rest assured of high engagement in online orders, website traffic, and restaurant visits.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Highly cost-effective <\/span><\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Influencer marketing with micro-influencers can cost way less than traditional advertisements through television and print ads. The latter charge you a hefty amount for prime slots or expensive ad space. Also, you have to pay again to advertise on such premium platforms. However, influencers can permanently promote your restaurant in their stories or for a long time for a relatively nominal price. This also gives you time to measure the success rate of your campaigns and optimize your costs accordingly.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. High-profit potential <\/span><\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Surprisingly, as per a study, influencer marketing campaigns generate an average of <\/span>$5.78 profit against every dollar spent<\/u><\/span><\/a>, some seeing as much as $18. Around <\/span>32%<\/u><\/span><\/a> of businesses experience the highest ROI on Instagram influencer marketing, followed by 20% on Facebook and YouTube. These ROI figures are <\/span>11 times better<\/u><\/span><\/a> than that for traditional marketing methods. That is a significant return on investment because most first-time conversions from a pre-interested audience can be your recurring customers if you can serve them well.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How much does influencer marketing cost <\/span><\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Determining a fair price for influencers is a critical task. However, you can easily determine a base price to help with your negotiation if you know what factors drive the pricing. You have to look for these factors:\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Platform<\/span><\/strong>: Rates can vary depending on the platform (YouTube, Instagram, TikTok, Facebook).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Content type<\/span><\/strong>: A high-quality video content on TikTok might cost more than a static post on Instagram or a one-line review on Twitter.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Followers<\/span><\/strong>: Nano (1k-10k) and Micro (10k-50k) influencers might charge less than Macro (550k-1 million) influencers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Campaign scope<\/span><\/strong>: A multi-level promotion would cost more than a one-time post but might offer scope for further negotiation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tTo give you an idea, here is a typical rate chart of different categories of influencers on Instagram to promote a post on their feed:<\/span>\n\n\n\n\n\n\n\n\n
Influencer Type<\/span><\/td>\nFollowers<\/span><\/td>\nCost Per Post <\/span><\/td>\n<\/tr>\n
Mega Influencers <\/span><\/td>\n1 Million+<\/span><\/td>\n$10,000+<\/span><\/td>\n<\/tr>\n
Macro Influencers <\/span><\/td>\n500K-1 Million<\/span><\/td>\n$5000-$10,000<\/span><\/td>\n<\/tr>\n
Mid-tier influencers <\/span><\/td>\n50K-500K<\/span><\/td>\n$500-$5000<\/span><\/td>\n<\/tr>\n
Micro-influencers <\/span><\/td>\n10K-50K<\/span><\/td>\n$100-$500<\/span><\/td>\n<\/tr>\n
Nano influencers <\/span><\/td>\n1K \u2013 10K followers <\/span><\/td>\n$10-$100<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How do you choose influencers for your restaurant, and when? <\/span><\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consider the following factors when identifying the right influencers for your campaign.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Target audience: <\/span><\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ideally, a majority of your potential influencers’ followers should represent your target customer niche. Look for influencers with your ideal customer demographic (age, location, interest) to ensure maximum impact.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Value engagement rate over the number of followers:<\/span><\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Engagement rates matter more than the follower count. Influencers with more likes, comments, or shares on their posts relative to their audience size represent strong content creators known for stirring the curiosity level of their audience very well.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Content quality and style match <\/span><\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Check whether the content style and quality of the influencer resonate with your brand image or not. They are your virtual invitations. If they can\u2019t recreate the vibe you have to offer to your customers, it\u2019s like sending the wrong invitation! That said, if you want to focus on fresh, healthy ingredients but your influencer is obsessed with fast food, it wouldn\u2019t be a good choice.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Check for authenticity <\/span><\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If your influencer seems too promotional, viewers may find it inauthentic and impersonal. This can backfire for your restaurant. Influencers who seem to read a script for a paycheck are a big no. Instead, look for the ones who care to explain sufficient reasons why they love the food they are reviewing. The more authentic the influencer sounds, the more influence it will have on your potential audience.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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But how do you know when is the right time to hire influencers for restaurant marketing?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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You should consider partnering with influencers for marketing under any of the following scenarios:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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